Snack foods are really popular in America. There are also many companies that battle for your money, and hope that you'll become loyal customers of theirs. Diamond Foods is one such company, and their CEO http://www.forbes.com/profile/steven-neil/ has taken great strides to ensure the company is more poplar than it ever has been.
Throughout his time at the company, Mr. Neil has provided many new innovations. The sort of which has led them into a new era of snacking success. They've become one of the food giants, and they produce some of the most popular American snacking products.
Emerald Nuts had produced healthy nut options for some time. But through his guidance, they were able to move to the more popular hundred calorie packs. Thereby making it much easier to find healthy snacking options.
A big part of his success at Diamond are the new brands that steven M. Neil helped them acquire though. There are several food companies he's responsible for acquiring, leading to an even larger hold on the snack market than before.
Utilizing his leadership, they were able to make the jump into popcorn, by purchasing Pop Secret. This allowed them to tap into a market that they hadn't been able to before. Affording them the chance to reach more people.
Shortly thereafter they made the jump into potato chips. You've definitely heard of the kettle chips brand, and that's the company that Diamond purchased. This allowed them to reach another new audience.
From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.
After all is said and done, you can measure Neil's legacy on what he helped Diamond accomplish. They've got a larger share of the snack market than ever before. But more importantly, they're set up to acquire even better opportunities in the future.
Throughout his time at the company, Mr. Neil has provided many new innovations. The sort of which has led them into a new era of snacking success. They've become one of the food giants, and they produce some of the most popular American snacking products.
Emerald Nuts had produced healthy nut options for some time. But through his guidance, they were able to move to the more popular hundred calorie packs. Thereby making it much easier to find healthy snacking options.
A big part of his success at Diamond are the new brands that steven M. Neil helped them acquire though. There are several food companies he's responsible for acquiring, leading to an even larger hold on the snack market than before.
Utilizing his leadership, they were able to make the jump into popcorn, by purchasing Pop Secret. This allowed them to tap into a market that they hadn't been able to before. Affording them the chance to reach more people.
Shortly thereafter they made the jump into potato chips. You've definitely heard of the kettle chips brand, and that's the company that Diamond purchased. This allowed them to reach another new audience.
From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.
After all is said and done, you can measure Neil's legacy on what he helped Diamond accomplish. They've got a larger share of the snack market than ever before. But more importantly, they're set up to acquire even better opportunities in the future.